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dealership training


car dealer staff training

Power of a trained workforce 

  • They are the company's lifeblood.

  • They are the ones who make money and drive revenue

  • They have the ability to influence your clients.

Employees Make or Break Business Success

Risk Management 

Dealership training

Intentional Risk

  • Risks are necessary for all growing businesses. 

  • Calculated risks are logical, educated, and typical for dealers.

  • They are analyzed, anticipated, and acted upon accordingly.


Unintentional Risk

  • Unintentional risk is not calculated, has no apparent escape without cost, and represents varying liability levels for the whole organization.

  • They originate from mistakes, ignorance, and negligence. 

  • The unintentional risk is the primary driver of increased litigation suffered by dealerships.

Lack of training cause disasters like major Lawsuits, Jail time, unwanted Troubles, Financial and legal issues. 

Our training goes beyond just sales tips and baseline customer service best practices. We dive deep into state and federal rules and regulations of FTC, MVDB, dealer operator certification -- our training impacts financial goals.
Our customized training approach allows for the segmented delivery of knowledge based on roles and responsibilities. For example, the sales manager and sales team training provide sales tips and tricks, customer interaction with millennials in the digital age, and closing deals, including properly explaining vehicle history reports like Carfax and Auto check to avoid misconceptions and build consumer confidence. 

Central to our training programs is building time and task management strategies that eliminate procrastination and negative value behavior. Our goal is to make your staff the most productive asset in your business. Confident and motivated to achieve beyond expectations or traditional limits. 

car dealer training

Simply put, the importance of a rewarding employees in an organization is that it spurs people to work harder and be more productive. There is a saying that “people will always work harder when they know they are appreciated,” and research backs it up. According to one survey, 79 percent of employees say that recognition makes them work harder, and 78 percent are more productive after being rewarded.

Kristen Hamlin, The Role of a Reward in Employee Motivation 

car dealer awards
Image by Ryan Clark

Xcel advantage™ offers employee appreciation and recognition programs for dealerships to attract and retain key employees, raise employee morale, elevate productivity, increase competitiveness, revenues, and profitability. The program shows a positive correlation between quality, safety, customer service, and reduced employee stress, absenteeism, and turnover. 

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